Happy post-Halloween, pre-Presidential election—that nebulous weird space. And look what also just arrived: the 2024 Communication Arts advertising annual. This publication has been an important tradition in my creative career, a chance to review amazing ideas and “judge the judging.” A few of my favorites include:
👏🏾 Coca-Cola’s “Magic Duos” OOH campaign via VML Canada, which won Best-in-Show. (More via Ads of the World.) It’s brave work for an iconic brand already known for its bravery.
👏🏽 And we talked earlier this year about the “First AI President” campaign via Impact BBBDO/Dubai and AI production firm Addition (solid backstory here). (More via LBB.)
More reference links
Earlier this past week I did a deep dive into Runway’s Act One animation pipeline.
And I published part one of a series asking, “How do we evaluate creativity?” How do the diversity of agencies and creative leaders and clients decide what works? It’s a really tough question, actually.
Last but not least, I celebrated Halloween by playing percussion, noises and drums for a Tom Waits tribute show. And it got me thinking…what if I asked Google’s NotebookLM “podcast” to write a new song inspired by the zigzagging locution of the infamous lyricist? We give their efforts a listen, and well, you be the judge.
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November 2, 2024