162: Nobody cares

Fiverr illuminates one end of an AI continuum

First, watch this.

Here are the lyrics, written by Omri Behr (who also composed the music). The spot was produced by Fiverr’s in-house agency—with film direction by Shushu E. Spanier, and AI direction by Christian Fleischer (a Fiverr freelancer). Full credits via Ads of the World.

Lyrics are sung:

“We made this ad with AI and

Nobody cares!

Nobody cares that you use AI…

We get it, they got it, you used AI.

We just care if it works, if it disrupts, or converts

or makes a user dramatically cry…

Oh, I love this ad - did they use AI?

Nobody cares!

Nobody cares AI built this bot.

Just make it work fast and we’ll give it a shot.

Your boss doesn’t care an ad was made with AI

That’s TMI

She just wants ROI.

Like a pen or a brush AI is only a tool,

So don’t brag like a pro if you prompt like a fool.

Just show what you did and spare us the rest

Beyond that…

Nobody cares!”

Anncr VO: “Nobody cares that you use AI, they just care about the results. For the best ones, hire Fiverr experts who’ve mastered every digital skill, including AI.”

As one Redditor put it,

“Interesting how some are panicking about AI when Fiverr has been offering $5 logos for a decade. Quality still matters. Professional artists didn’t vanish with Fiverr, and they won’t with AI. Good work takes skill, time, and understanding - things clients have always valued and paid for. Tools change, but expertise and creative vision remains valuable.”

Of course, the lyrics above suggest clients might not actually value and pay for skill, time and understanding once their work is enabled by AI.

I think this concept is brilliant, and the execution is pretty great. It dramatizes one end of a conversation we’ve been having the past two years around AI. Have bosses ever cared what tools creatives used to get to profound insights, remarkable ideas, and noteworthy production?

Or do they just want ROI?