078: What's Next?
Volunteering has this strange power to create lasting change
Believe it or not, someone invented the “interactive marketing association.” There was a first of its kind here in the U.S. And maybe even harder to believe—it was birthed in Minnesota; in a Perkins restaurant straight out of a Coen brothers movie.
See a need. Fill a need.
A group of curious marketers and technologists looked around 25 years ago, saw what was coming, felt the urge to share and learn from each other, and had the courage to build a new idea: the Minnesota Interactive Marketing Association (MIMA).
Since then, and by my estimate, tens of thousands of professionals have engaged in monthly and annual events. Careers have been altered. Personal networks grown and enhanced. No doubt the economic value of numerous corporations has expanded as a result of MIMA and its evolution.
The lesson seems clear—if the opportunity to volunteer within a subject or community you love presents itself—you should take it. Even if you think no one is noticing. And sometimes, if there’s enough of you, and plenty of luck, then you’ll create an impact which lasts.
I moved back to Minnesota 18 years ago, pre Web 2.0. And found my people and inspiration in the salons (yes, we held salons), summits and keynotes organized by MIMA’s volunteers. I first heard 37Signals’ Jason Fried at a MIMA summit. Then Kristina said I should volunteer. So I did, helping program events. And not long after Matt invited me onto the Board. A year later they elected me President. Let’s put it this way—enough people had faith I knew what I was doing.
We stood on the shoulders of the giants who came before us, leveraging their legacy to inspire sponsors, add members and up the ante. We booked Gary Vaynerchuk just as his first book came out. And Jane McGonigal with hers. We created the Intern Game, and Conversations About The Future Of Advertising. I have this vague memory of 200+ people showing up at 8am, after a blizzard the night before, to learn about email marketing. When you’re curious, you show up regardless.
And it’s all because of those who volunteer. Last week’s celebration was a rousing reminder of their power. Massive kudos to Gemma Forbush (LinkedIn) for her courage and enthusiasm in leading this latest crop of MIMA volunteers forward. We all benefit from your example!
If you live in the Twin Cities, and want to help MIMA evolve and thrive, become a volunteer like I did.